The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

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Moving On

TL;DR: September 1 will be my last day working at Portent. I am not retiring. Now for the soulful post. It’s been a great ride. Keep reading for three reasons that, while I’m making a change, I’m not retiring: Why Now? This move has been in the works for a while. Chad Kearns and I...

Internet Marketing

How Often You Need To Audit Content to Stay on Top

Content marketing is a never-ending quest for meaningful user engagement. First, you equip your website with high-quality resource pages, blog posts, infographics, and videos to vanquish your SERP foes and collect the first-page reward. In time, your website’s newfound prestige woos users and generates more website traffic and conversions. Congratulations! Your content is now King...

SEO

Our Favorite MozCon 2019 Sessions

Caleb Cosper, Evan Hall, Zac Heinrichs, Amanda Putney, and I attended a full three days of sessions at MozCon 2019 in our hometown of Seattle. We not only got to meet a great group of fellow SEOs, but we also got to enjoy a fantastic lineup of speakers. There were sessions from Rand Fishkin, Christi...

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage? Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage? Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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