Moving On

TL;DR: September 1 will be my last day working at Portent. I am not retiring. Now for the soulful post. It’s been a great ride. Keep reading for three reasons that, while I’m making a change, I’m not retiring: Why Now? This move has been in the works for a while. Chad Kearns and I...


SEO Audit Checklist: Our Ever-Changing List

I’ve teased this for a while: Portent’s internal SEO audit checklist. Hope it’s helpful. Here it is. This list reflects our biases: Technical SEO is big Google Search Console is not Log file analysis pops up We consider link building a separate discipline that deserves its own checklist, so you won’t find it here We...

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